Facebook Twiter Twiter Instagram

#she_scores Media Campaign

The minister of state for women affairs, Jean Ogassapian, launched an awareness raising campaign jointly with players of Al Riyadi Club women basketball team. #She_Scores, which is the name of the campaign, aims to raise awareness on the pillars of the gender equality strategy developed by the ministry. To note, the campaign comes ahead of the team’s expected participation in the Eastern European Basketball Championship as the first Lebanese and Arab team and the first women's team to the tournament. On the occasion, Ogassapian said the campaign is one of a kind in the Middle East and constitutes a two pronged achievement. Firstly, it spotlights female athletes who through their avant-garde sports activities are challenging stereotypes in order to realize objectives leading to gender equality for women in Lebanon and the Arab world in general, Ogassapian said. Secondly, it stresses the players’ commitment to promoting the rights of their daughters, Ogassapian added, noting that his ministry has set 12 goals to that end with each player adopting one goal and presenting herself as an ambassador for the ministry. The campaign will reportedly focus on raising awareness about laws related to women that should be modified or changed.